What this means for the investorWe define the foundation of the project
before architectural design begins:
assessing economic feasibility, determining the optimal format, and defining how the project will generate income.
Scope of work- Market research and demand analysis
- Competitive environment analysis
- Financial model and investment appraisal
- Project positioning
- Concept development
- Functional zoning and GLA structure
- Merchandise mix
- Vertical and horizontal circulation logic
Key outcome- Well-founded investment decision
- Strategic report (200–500 pages)
- Technical brief for architects and designers